Good fit
Something new happens on a schedule
A band on Friday. A new roast on Tuesday. Twelve dresses that came in this morning. There is always something to say, and saying it is the job nobody gets to.
Who this is for
If your week is already full of things worth posting
Automation does not invent content. It takes what you already have — a calendar, a product list — and turns it into finished posts every day. So it works brilliantly for some businesses and barely at all for others. Here is the honest version of which is which.
The test
One question decides it
Poor fit
Nothing changes month to month
One service, one price, the same message all year. You do not need a machine posting daily — you need a good website and somewhere to be found. We will tell you that rather than sell you this.
Shape one
You have a calendar — or you should
If what you sell happens on a date, every one of those dates is a post you are probably not making. The calendar you already keep becomes the thing that fills your feed.
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Bars & taprooms
Live music, trivia, karaoke, game days, happy hours
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Event centers & venues
Open dates, showcases, banquets, wedding availability
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Wineries & tasting rooms
Releases, club pickup weekends, live music on the patio
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Breweries
Tap takeovers, new pours, the food truck schedule
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Restaurants
Nightly specials, prix fixe evenings, holiday seatings
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Music & comedy venues
Show calendar, doors times, ticket links
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Golf courses & rec centers
Tournaments, leagues, clinics, junior camps
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Gyms, yoga & dance studios
Class schedules, new sessions, workshops
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Theaters & community arts
Run dates, matinees, auditions, gallery openings
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Bowling & entertainment centers
Leagues, glow nights, party availability
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Churches & nonprofits
Service times, fundraisers, volunteer days
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Markets & festivals
Weekly dates, vendor line-ups, seasonal runs
The tell: someone asks "what's going on this weekend?" and the answer lives in your head.
Shape two
You sell things worth showing
If your stock changes — new arrivals, seasonal items, one-off pieces — every change is a post. We pull from the products you have already listed, so putting something up for sale is what puts it on Instagram.
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Bakeries & cake shops
The daily case, seasonal collections, order cut-offs
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Boutiques & clothing
New arrivals, restocks, the size run before it goes
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Coffee roasters
New single origins, limited lots, subscription drops
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Candle, soap & home goods
Scent launches, gift sets, holiday bundles
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Jewelry & handmade
One-of-a-kind pieces that sell exactly once
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Nurseries & garden centers
What's in bloom this week, seasonal stock
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Butchers, delis & specialty food
Cut of the week, holiday pre-orders
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Thrift, vintage & consignment
New inventory daily, first-come pieces
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Bookstores
Staff picks, signings, release days
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Print shops & custom apparel
Recent work, seasonal designs, team orders
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Farm stands & CSA
What's ready to pick, this week's box
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Pet supply & grooming
New stock, before-and-afters, adoption days
The tell: your best sellers move before anyone outside the shop knows they existed.
What it looks like
A bar week, posted without anyone posting
Say you run a taproom. Monday is quiet, Tuesday is trivia, Thursday is a food truck, Friday is a band, Saturday is a game. That is five things worth telling people about, and by Wednesday afternoon nobody has told anyone.
Put that week on your site once and the rest happens on its own: the graphic for Friday's band goes out two days ahead with the band's name, the doors time and the cover, then again the morning of, to Instagram and Facebook, feed and Stories. Change the band and the posts change with it. Cancel it and the posts never go.
Nobody opens an app. The calendar is the only thing anyone touches — and you were keeping that anyway.
Pricing
Launch offer — bars, taprooms & wineries
We have priced the trade we know best rather than guessing at all of them.
Bars, taprooms & wineries
$200 setup
Then $40/month, or $480/year. Website, hosting, and your week posting itself to Instagram and Facebook. Month to month after launch.
Everywhere else
Let's talk
Event centers, venues, studios, shops — the machinery is the same, but the work is not. Tell us what you do and how often it changes, and we will put together a deal on the same footing as the drinks-trade offer.
No drawn-out sales process. One call, then a number.
Why not one price for everyone? Because a bar, taproom or tasting room runs on a weekly rhythm we understand, so we know exactly what it costs to keep going. A boutique restocking daily is a different job. Charging both the same would mean overcharging one of them.
Let's get your site working while you work
Tell us what you sell and where you sell it. We will come back with a plan, a schedule, and a firm price — no drawn-out sales process.